Editorial Policy
This page documents how Fortunica Online produces its content, what sources we treat as authoritative, how we handle corrections, and what we deliberately don't write about. The principles haven't changed since launch in October 2023; the specifics get refined as we learn from mistakes.
Editorial pipeline
Every published review goes through a fixed sequence. Sarah Collins commissions or self-assigns the review. The casino is then run through the nine-stage testing protocol. Daniel Pereira runs the second-pass technical and payments testing in parallel, drawing on twelve years of UK financial-compliance background. The first draft is written by Sarah. Imogen Khatri fact-checks any references to specific slots, providers or RTP figures and flags issues where the wording materially affects the recommendation. The draft sits for a 48-hour cooling-off period, then gets re-read by Sarah before publication. Average time from operator-selected to review-published is fourteen to seventeen working days.
Primary sources
Authoritative for our purposes:
- Regulator registers (gamblingcommission.gov.uk, curacao-egaming.com, MGA, Gibraltar)
- The operator's own bonus T&Cs, with timestamp of access
- Provider documentation for RTP and game mechanics
- Our own testing data with timestamps and screenshots
- UK consumer-protection legislation (Consumer Rights Act 2015, Consumer Protection from Unfair Trading Regulations 2008)
Not authoritative for our purposes:
- Operator press releases or marketing materials
- Other affiliate sites' reviews (we read them for completeness; we don't cite them)
- Aggregator review-score sites (Trustpilot, Casino.org, etc — useful for direction-of-travel signals only)
- Forum threads and Reddit posts (informative for case studies; not citable)
Use of AI tools
We do not generate review text with large language models. The reviews are written by Sarah and edited by the team, full stop. We do use AI tools in two narrow ways: a) draft transcription of recorded interviews with operator support, and b) sentence-level grammar checks during proofread. Neither produces published prose.
The reason for the policy is straightforward — bonus T&C analysis requires reading and weighing specific clauses, and AI tools generate plausible-sounding prose that often misstates the legal effect of a clause. We've tested it. The error rate on bonus T&C summary tasks is around 30% in our internal benchmarks. That's not acceptable for a publication readers might rely on for deposit decisions.
Corrections policy
If we get something wrong, we correct it in place with a dated note at the top of the review. We do not silently rewrite. Corrections to material errors (bonus terms misstated, withdrawal speed materially wrong, missed trap clauses) trigger a downgrade in rating and an explicit "we got this wrong" note. Sarah's "Mistakes I've Made" section retains the three biggest published errors since 2021 with permanent dates and what changed because of them.
Conflicts of interest
We earn from affiliate commissions on operators we recommend. That's the central conflict; full detail in our affiliate disclosure. Specific guards:
- Ratings and rankings are not adjusted based on commission rates
- We do not accept paid placement, sponsored reviews or operator-supplied copy
- We refuse "exclusive bonus codes" that are offered in exchange for a higher rating
- The team's compensation is independent of which specific operators readers click through to
What we don't cover
Out of scope by editorial decision:
- Sports betting promotions — different specialist territory, different operator behaviour
- Arbitrage, value betting and matched betting — financial-mathematics specialism
- VPN-based circumvention of geographical restrictions on offers — risk-shifting onto readers
- Loot-box and skin-gambling content — adjacent but separate consumer-protection regime
- Crypto operators with no fiat verification path for UK players
- Predictions of future bonus offers based on operator marketing patterns — speculation, not analysis
Comments and reader contact
We don't run open comments under reviews — moderation cost is high and most affiliate-site comment sections degenerate into operator-staffed positivity or competitor-staffed negativity. We do read every email at [email protected] and reply within two working days unless flagged out-of-office. Reader-flagged errors and disputes feed into review updates.
Editorial team standards
The team — Sarah, Daniel, Imogen — operates under three written standards: factual accuracy with citation, transparency about methodology, and willingness to publish unflattering findings about operators we'd otherwise have a commercial relationship with. The third one matters. We've delisted three operators since launch (detail on About Us); each delisting cost us affiliate revenue.